Our passion for what we do is almost impossible to describe, so we won’t even try. The important things to know are:

  • We believe in together: the whole is more than the sum of its parts.
  • We reverse the traditional way of thinking: everything starts with demand.
  • We are mainly inspired by advanced initiatives outside our sector.
  • We work on the basis of strength, not force.


  • We treat a grower like a customer and highlight its distinctive features.
  • We see the added value of trading companies and will give them optimum support.
  • Blueroots gives all participants more insight.
  • Blueroots facilitates interaction between all the parties that add value, with the aim of optimally meeting demand.
  • Blueroots offers the most secure IT infrastructure and a clear data policy.



  • Link with ERP system. No ERP system? Then we offer a solution.
  • Direct connection to trading partners’ demand.
  • Dashboard with detailed insight into product sales (country, segment).
  • Dashboard for managing supply and prices per trading partner.


  • Link with ERP system.
  • Direct connection to growers’ national and international supply.
  • Detailed search in terms of growers and specifications.
  • Dashboard for managing preferred suppliers and products.